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A Not-So-Smart Home: The Threats of New Restrictions for eSIMs. eSIM.World CEO Ravil Karasov on how to establish market control without restricting tourists and businesses

Russians have begun purchasing internet access for international travel through banking apps more frequently. Purchases of travel eSIMs through banks increased 2.5-fold in May 2026, according to eSIM.World

Russians have begun purchasing internet access for travel through banking apps more frequently. Travel eSIM store eSIM.World, a product of ID.World, has seen a 2.5-fold increase

In the retail network «Pyaterochka» in Moscow and the Moscow region, it is already possible to purchase SIM cards from «Rostelecom», «SberMobile», «Tele2», and «LikeMobile». Now, cards from the new operator «Tinkoff Mobile» have also appeared alongside them. Moreover, you can keep your number. The procedure is quite simple: go through the registration, activate the card, and arrange the number transfer using the ID.ABONENT app. The opportunity to buy a SIM card literally close to home opens up new prospects for freedom of choice.

eSIM.World is an e-commerce platform where operators can offer their services using a built-in device electronic SIM card (eSIM). There is no need for the subscriber to go to a cell phone salon to buy a SIM card. Operators can reduce the cost of attracting a new customer, move paper workflows online, and expand their target audience reach. Reliable identification mechanisms prevent the possibility of users submitting forged documents.

By the end of spring, 80 new terminals for issuing SIM cards will appear in the capital’s metro, having installed such machines at 45 stations in the winter, said Moscow Mayor Sergey Sobyanin. «More than 5,000 cards have already been issued through the terminals,» Sobyanin wrote in his blog. The project is primarily aimed at tourists but can also be useful for the citizens of the capital. Additionally, 461 vending machines operate at 76 subway stations. According to the mayor, the metro constantly introduces new services for passengers.

Mobile operator Tele2, in collaboration with the Moscow Department of Transport, has installed trade terminals in the lobbies and transitions of the Moscow metro. In 2020, 54 such terminals will be installed underground, Tele2's press service told TASS. Tele2 noted that metro passengers can obtain SIM cards in two minutes using the terminal. To get a SIM card, the customer needs to press the corresponding button on the terminal display, review the operator’s offer, and take the card from the dispenser cell.

PJSC «Rostelecom», the largest integrated provider of digital services and solutions in Russia, announces the results of its activities for the second quarter and first half of 2020 according to the consolidated financial statements under IFRS. As part of the development of convergent offerings, the «Contactless SIM Card Sales» project has been launched in a pilot mode through the ID.Abonent app.